There are times when you just want to be part of the view. And there are times when you want to be seen, and it shouldn't be that hard for a retail business to be able to differentiate the two.
There are those days when I go shopping on a mission, armed with a list and ready to fight the clock to make sure I get what I need in time for my next chore. And there are those days in which I just want to browse, look around and enjoy the surroundings. In either case, I have a basic expectation: that I will find what I want.
So when I go to big brand stores and am greeted with a discouraging “What is up?” or get no help at the cashier to switch a product that I found while waiting in line was defective, it baffles me! How do they survive? How have they gone that far? Do their employees understand the business’ vision? Do they connect to their founders’ goals? I usually write them a constructive letter, vowel not to return and spread the bad word. What do you do?
